The article makes no mention of bad weather. What ended military dirigibles in the 1930s was accidents in thunderstorms. These new dirigibles are...indestructible?

A very erotic design - if you like fat bottom blimps.

Wx has always been the airship's main issue. It is too large (compared with a aircraft of similar carrying capacity) and un-maneuverable to avoid conditions like sudden wind shear or pop up thunderstorms. The other is cost to operate, if the total costs to operate it (crew training/maintenance/logistics) are equal to or exceed what the customer base can support-then it will fail. This iteration seems aimed at light freight, and excursion flights. Folks fly because it is FASTER: given the security overhead of flying, an airship doing only 144kmh/85mph/75kts is only going to be a novelty. As with freight: sending something via air is done because of SPEED. No mention on fuel-efficiency (a HUGE factor especially with Russian energy exports embargoed), estimated emissions or maintenance costs.