May 6, 2011: The U.S. Army is about to get a new and improved app store for military smart phone users. The current one, Storefront, is very basic. The new app store, called Army Marketplace, not only lists army-approved apps (17 for Android and 16 for iPhone at the moment), but also includes an "App Wanted" section where users can post descriptions of an app they need. If a developer (in uniform, or an army approved civilian with access to the Army Marketplace) is interested, a discussion can be started on an attached message board. The army hopes that the needed app will be quickly created and made available at the Army Marketplace. Developers can charge for their apps, although the army is also willing to pay developers to create needed apps that have been described by military smart phone users.

Only military personnel, and civilians with a need to be there, can use the Army Marketplace. This is the same kind of access policy used with hundreds of other military web sites, in an effort to allow rapid exchange of information among the troops, while not letting potential foes in on things that should be kept secret from the enemy. The main point of all this web presence is to take advantage of what the Internet does best; allow the rapid sharing of information. That now includes software for smart phones, and army leaders are trying to keep up.

For example, last year, the army set up a special military apps ("Apps For The Army") program with the Apple Corporation. The results weren't as spectacular as expected. Most of the successful submissions were simple, but useful, things like electronics versions of manuals and other army documents, which now became more accessible because they could now easily be referred to via a smart phone. There were some more complex, interactive, apps, but it turned out that these were more difficult than anticipated for full time soldiers to churn out in their spare time.

This Apps For The Army effort had evolved over the previous few years because soldiers have long been enthusiastic users of Apple products (iPod and iPhone, and now the iPad as well). But Apple has tight control over what software can be used on these devices, so the military needed a close relationship with Apple just to get their custom military software on the iPods, iPhones and iPads the troops are so enthusiastic about.

This relationship enabled the army to run a programming contest a year ago. Troops and civilian employees were challenged to develop as many good military-specific apps as they could in 75 days. The goal was to create the most effective smart phone software for the troops. Mainly, this was for the iPhones (and iPod Touch), but also for other smart phones like those using the Google Android operating system. The army believed their military and civilian personnel knew what applications were most needed. The troops have already decided what hardware they most need, because they have been buying iPods and iPhones with their own money. The contest attracted 114 military and army civilian competitors, who created 53 apps by the deadline. Cash prizes were given out to 15 of the best Apple and Android apps ($27,500 for the top three finishers in five different categories.)

One of the more impressive apps was one that assisted troops calling in air and artillery fire. Specialized, and now portable, computers have been used in the military for decades, to help troops who call in artillery fire, or air strikes. But these "forward controllers" have to lug around a lot of gear, as they move, often on foot, with the infantry they support. Every bit of weight counts. The less you carry, the more energy you have for life-and-death tasks. Now, there is an app for that, and the forward controllers can leave behind gear that has now been replaced by an iPhone app.

The army sees these portable devices as key battlefield devices. Not just for communication, but for a wide range of data handling (computer) chores. The army wants to work closely with Apple to ensure the troops get the software they need, as well as customized hardware. Details are largely kept secret.

But now the army knows, for certain, that creating lots of these apps requires more time and effort than many troops can muster. Then there is the problem of maintaining (upgrading and fixing bugs). So the army is going to establish a team to take care of this, using some army personnel and contractors as part of a permanent organization.

This is all part of a trend. In the last decade, the U.S. military found the iPod music player an increasingly useful tool. This happened for two reasons. As time went on (the iPod was introduced just after September 11, 2001), more and more troops bought iPods. By 2005, most troops had them. The iPod was the perfect entertainment device for the battlefield. When you got a chance to take a break, you put in the ear buds, turned it on, and were in a different place for a few minutes. The iPod battery usually kept going until the next time you got a chance to recharge.

The second reason was that, from the beginning, the iPod could do other things (run software for things other than listening to music). That's because the iPod was, basically, a very small personal computer. In fact, the iPhone is basically an high end iPod (sold as such as the iPod Touch), with cell phone capability added.

At first, most of the other iPod software was games, but soon non-game applications were added. There was a problem for the military, however. Except for some skilled hackers, no one but Apple, or with the help of Apple, could create software for the iPod. Despite that, the U.S. Army had some military software written for the iPod. This worked well, but it took over a year to get new software for an iPod, a delay that did not encourage rapid development. That changed three years ago, when Apple opened its App Store, and released a tool kit (SDK) for programmers to develop software for the iPhone and iPod Touch. This meant that military programmers could create Touch software to suit their needs, and do it quickly. In less than a year, hundreds of military-specific Touch programs have been created. Many do not show up in the App Store, as they are only for military use.

The Touch has become the new "most favorite gadget" for the troops. It's cheap (under $230), has the same interface as the iPhone, has several hundred thousand programs (and growing rapidly) available, and can also serve as an iPod (to listen to music or view vids). What the military sees the Touch as is the PDA (Personal Digital Assistant) that has often (in many different models) been issued over the years, but never really caught on. The Touch has caught on, and it does the job better than any earlier PDA. The Touch also has wi-fi built in, making it easier for the troops to get new software or data onto their Touch. The iPad is basically a larger Touch, and popular for reading magazines. Troops have long been reading books on the iPhone and Touch. Now, smart phones like the iPhone are becoming increasingly common, so much so that few troops will go off to war without one. And the smart phones get smarter every year. As of early 2011, your average smart phone has the computing power of a ten year old laptop.

For use in the combat zone, troops usually put one of the many protective covers on their smart phone or Touch, and, so far, these devices have held up well under battlefield conditions. Meanwhile, some of the software written for earlier iPods, is now available for the Touch and iPhone. This includes the VCommunicator Mobile software and libraries. This system translates English phrases into many foreign languages. Each language takes up four gigabytes per language, so they easily fit on the Touch. The software displays graphics, showing either the phrase in Arabic, or a video of a soldier making the appropriate hand gesture (there are a lot of those in Arabic), and this looks great on the Touch. There are collections of phrases for specific situations, like checkpoint, raid or patrol. You can use any accessory made for the iPod, like larger displays or megaphones.

All this is nothing new. When PCs first showed up in the late 1970s, younger troops were, as usual, early adopters. And many of them quickly found ways to create software that made their jobs easier. Databases and programs, created by the troops, that figured things out more quickly and effortlessly, kept showing up throughout the 1980s. It took about a decade for the brass to catch on, and another decade for the senior military people to embrace this flood of computerization. So when the iPod Touch came along, it was quickly adopted. And no one in uniform was surprised. This was in large part because so many of today's generals and admirals remember how programmable calculators were introduced when they were young, and how they and their troops adopted these devices for military use. This rapid adoption of technology has now become part of the military DNA, and it started at the bottom.