October 4,
2008: The U.S. Navy has been more
energetic in its public relations (PR) efforts since September 11, 2001. This
became more intense when the navy noticed that its efforts in the war on terror
were going largely unreported. This caused problems in Washington, where
Congress passes out the money in proportion to how important each service
appears to be at the moment. The navy appeared lost at sea, at least on the
media radar. Several years of PR efforts have overcome the problem, giving the
navy more attention than they can handle. So the navy is offering a large
(several million dollars a year) contract to a PR firm that can jump in and
help out.
The navy is
not just looking for more experienced PR people to handle the media attention,
but for some new ideas. So expect to see more about the navy in the news.
