Information Warfare: September 12, 2003

Archives

Weapons and military equipment manufacturers have long advertised, but in "trade" publications. These are magazines, for the most part, that cover military affairs. This is called "targeted" advertising, meaning that ads for something are run in publications read mainly by people who might be interested in that something. But over the last few years it has become more common for defense contractors to advertise in media that appeals to the general public. Research has shown that people in the Department of Defense, who decide what to buy, deal with a lot of people who have nothing to do with defense matters or procurement. But if the procurement officials hear favorable comments, from a lot of people, about some new weapon or a defense company, this does have a subtle, but telling effect on the procurement decisions. In the past, defense companies had done some "image" advertising in the general media, but now they are running ads about specific weapons systems. We all live in an "infosphere", and no matter what we do, we are influenced by all the information rattling around in our space. 

 


Article Archive

Information Warfare: Current 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 


X

ad

Help Keep Us Flying!

Each month we count on your subscriptions or contributions. You can support us in the following ways:

  1. Make sure you spread the word about us. Two ways to do that are to like us on Facebook and follow us on Twitter.
  2. Subscribe to our daily newsletter. We’ll send the news to your email box, and you don’t have to come to the site unless you want to read columns or see photos.
  3. You can contribute to the health of StrategyPage. A contribution is not a donation that you can deduct at tax time, but a form of crowdfunding. We store none of your information when you contribute..
Subscribe   Contribute   Close