Attrition: November 11, 2004

Archives

: The U.S. Army will be the exclusive military sponsor of the Professional Bull Riders (PBR), the latest in a series of professional sports sponsorships the U.S. Army Accessions Command (USAAC) has signed. The Army will participate in PBR pre-event activities and get advertising exposure on all PBR properties, including its website. PBR is also throwing in tickets for some recruits. Over 100 million viewers per year tune in to watch PBR bull-riding events in English and Spanish. The organization has more than 600 athletes competing in 100 competitions. 

For 2004, the Army has committed $40 million out its total advertising budget of around $212 million to sports marketing sponsorships. The Army has been a long-time sponsor of NASCAR racing and was proud to announce that it had backed winners in Top Fuel dragster racing, Pro Stock Bikes, and a weekend NASCAR Nextel Cup race (with the NASCAR win all the sweeter as they beat the Air Force and National Guard-sponsored cars). They support their sponsorship with a traveling exhibition filled with the latest Army equipment, including uniforms and weapons; the display fills four semi-trailers and covers 12,000 square feet. The Army's tab for the NASCAR sponsorship is "under $10 million."

Even the cash-strapped Marine Corps spends $3.5 million out of their $46 million advertising budget to sponsor a car in NASCAR. The Marines estimate that the NASCAR sponsorship provides the same exposure as $15 million in traditional television advertising. 

NASCAR racing has around 75 million fans with 60 percent of them men. Around 11 percent of them are 18-24 years old and another 21 percent are 25-34 roughly a snapshot of America's population. NASCAR sponsors pay between $6 to $16 million a year to sponsor a car and get the rights to use the NASCAR name in promotions, create a unique logo. Sponsors use NASCAR to build brand awareness. It doesn't hurt that NASCAR has signed a six year, $2.4 billion TV deal. Doug Mohney

 


X

ad Help Keep Us Online!
 

Help Keep Us Afloat! Go to other sites on the World Wide Web and they look like the a mad marketer has gained control of them. Lots of ads and little content! Ad revenues are down for everyone! We don’t want to follow the crowd. But here is the deal we cannot keep our site relative ad free without your support. Each month we need your subscriptions or contributions plus what meager ad revenue we do receive to stay in business. You can support us in the following ways:

  1. Make sure you spread the word about us. Two ways to do that are to like us on Facebook and follow us on Twitter.
  2. Subscribe to our daily newsletter. We’ll send the news to your email box, and you don’t have to come to the site unless you want to read columns or see photos.
  3. You can contribute to the health of StrategyPage. A contribution is not a donation that you can deduct at tax time, but a form of crowdfunding. We store none of your information when you contribute..

Drake appreciates any help you can give him.

Subscribe   Contribute   Close